ABOUT THE BRAND

‘In 1990, Biolage was born from the mind of hairdresser and entrepreneur Arnie Miller. Since its conception, the brand has been pioneering naturality, enriched with botanicals, iconic white packaging and our signature fragrance. Miller saw that nature could be harnessed to protect and nourish hair. It was a pioneering salon brand not only through formulation, but believing in the power of nature for the wellbeing of stylists and clients. Today, Biolage is recognized worldwide as a leader in professional haircare and that reputation only continues to grow.’

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