Are you looking for a make-up brand that reflects your individuality? Own your beauty with e.l.f. Cosmetics, here to care for every eye, lip, and face. For the bold-faced maximalists with dramatic eyeliner and full-on eye shadow, to the fresh-faced minimalists with soft matte finishes and subtle lip liners. At e.l.f, there is something for everyone and every look in between.
Based in Oakland, California, e.l.f pride themselves on their indie approach to business. Since 2004, they have aimed to make beauty accessible, so you can be assured you are not paying extra for being extra. As one of the first online beauty brands, they are the masters of premium quality with universal appeal.
100% vegan and cruelty-free, e.l.f are leaders in the sustainable beauty industry. All their products are free from phthalates, parabens, nonylphenol and so much more, ensuring the best for your skin. With their no animal ingredients and no animal testing worldwide policy, at e.l.f, kindness is chic.
Be gentle with your skin, whatever its tone and texture, by finding the right make-up products for your skin type. Hydrate dry skin, combat excess oil and fill fine lines and pores. From priming to cleansing your skin, care for your beauty with e.l.f's range.
Choose the latest innovations in make-up and skincare with their putty primer for a flawless finish and landmark concealers, creating both a dewy and matte finish in one. Moisturise your lips on the go with e.l.f's wide range of lipsticks and nourish your lashes with vitamin-rich, luxurious mascaras. Create long-lasting looks that are fabulous from start to finish, suitable for office-based days and all-night parties.
Transform your face into a flawlessly smooth canvas, nourished by e.l.f's unique product range and inspired by your individuality. Whatever your style, whatever your look, own it with e.l.f.