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Founded in 1975 by a hairstylist in Southern California, Joico made waves in the haircare sector when its team of scientists discovered how Human Hair Keratin Protein (HHKP) could be used to rebuild and strengthen damaged hair. Rather than offering purely cosmetic results, it targets and restructures your locks from the cuticle.

Over the next few decades, Joico continued to innovate, developing a Triamine Complex® formula, a cationic Triamine Complex and a Quadramine Complex®. The Triamine Complex® formula works specifically from the cuticle to the cortex, while the Cationic Triamine Complex offers excellent protection to promote stronger and healthier hair. The Quadramine Complex offers the best of both worlds and enhances the performance of all Joico conditioners, shampoos, reconstructors and hair styling aids.

As well as helping your colour stay 'true to hue' with environmental and anti-fade protection, there is a Joico product for all hair concerns. For example, intensive marine ingredients can add softness to dry and dehydrated hair, while transformative texturisers help to add drama and body while protecting your hair from damage. What's more, there are hair care products designed to target scalp conditions like psoriasis, dandruff and seborrhea, adding much-needed moisture to your tresses.

With Joico, you can rest assured there is a shampoo, conditioner and spray for every hair type, including dry, damaged, coloured, weak or frizzy locks. Each range offers different benefits, so read up about the various care lines to ensure you choose the right one.

Dedicated to helping the planet, Joico manufactures all of its products using on-site wind power, and its packaging is even made from up to 70% of recycled materials. View the full range of Joico products at lookfantastic today.

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