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Model Co are an Australian owned and operated cosmetics and skincare brand founded by a former modelling agent. After realising that there was a gap in the market for simple and affordable beauty products that still delivered great results, especially amongst her then-clients, CEO Shelley Sullivan launched ModelCo to the Australian community in 2002. Years later, the brand is absolutely thriving. Not only is ModelCo available in a range of countries worldwide, but it has received high praise from professionals and endorsement from major celebrities and influencers.

Every product within the ModelCo range has been designed with the time-poor girl in mind. Whether you’re a busy model off to your latest booking, a mum with a few kids to wrangle, or a full time worker or student with too few hours in the day, ModelCo Cosmetics is for you. Their extensive range includes foundations, lip products, brushes, skincare, palettes, nail polish and way more, each of which takes your lack of time into consideration.

One of the first products from ModelCo (and still a successful bestseller to this day) is the Tan Airbrush in a Can. The recipient of many awards, including international honours, this product has been lauded as a quick and easy alternative to getting a spray tan or spending hours applying your own fake tan from home. Simply spray, wait 60 seconds and voila--you’ve got a gorgeous, bronze glow for anywhere between 5 and 7 days. When you’re ready to remove your tan, pick up the ModelCo Tan Remover. Scrub a dub in the shower with this baby to gently coax away stubborn spots. Plus, the pink grapefruit scent is to die for--bonus!

ModelCo have received widespread praise especially for their makeup range, which doesn’t skimp on quality despite being suitable for any budget. A bestselling favourite in the range is the ModelCo LashXtend Lengthening Mascara, which will give your lashes the va-va-voom you desire. Budge and smudge-proof, this formula is lengthening and coats even the sparsest of lashes for beautifully darkening, volumising results. Another makeup must-have from ModelCo is the Magic Makeup Blender Sponge, which seamlessly buffs foundation, concealer and other liquid products into the skin for an airbrushed finish.

ModelCo have also made waves recently through their collab with hot young model, Hailey Baldwin. An awaited release especially amongst dedicated beauty fanatics, the ModelCo X Hailey Baldwin range features products that will adapt to any girl’s everyday makeup routine. From a cream illuminator to a multipurpose face and body oil, building a regimen using just Hailey Baldwin X ModelCo is easy. Fans especially enjoy the ModelCo Super Lips Long-Lasting Lip Lacquer, which comes in five shades, including a true red and a peachy pink.

Shop ModelCo, including the coveted Hailey Baldwin range, today with lookfantastic Australia, your official stockist. We offer free Australia-wide shipping on all orders over $50, plus select Afterpay at checkout to shop now and pay later.

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