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Virtue® is the only hair care brand in the world with access to a remarkable, all-natural healing protein called Alpha Keratin 60ku®. It sounds science-y because it is.
This proprietary, hair-healing ingredient is identical to the keratin that makes up 90% of our hair, so hair recognizes it as its own, repaving damage to make stressed strands whole again. It’s the first-and-only vegan, full-form keratin protein and it’s clinically proven to give you stronger, healthier hair in as few as five uses. Though we now use Alpha Keratin 60ku® to repair and rejuvenate hair from the inside out, this special protein was initially developed to mend the wounded skin of our soldiers.
Dr. Luke Burnett, a retired US Army Colonel, was working in regenerative medicine when he found a way to extract this wonder-working keratin from ethically sourced human hair. After countless tests and seven years of research, Virtue was born from the patience, dedication, and passion of bioscientists and beauty experts all over the world. Discovered for the good of humanity, evolved for the good of hair.
Virtue products are also cruelty free, as well as paraben, gluten, sulfate, and phthalate free. Who said you can’t have it all?
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VIRTUE Damage Reverse Serum 50ml
Free Gift + Save 20% code NEWBIE20
Receive a free Virtue Recovery Duo Shampoo & Conditioner when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached (after discounts) - only while stocks last.Shop NowA$87.00 -
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VIRTUE Healing Oil 50ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$64.00A$48.00 -
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VIRTUE One for All 6-in-1 Styler Cream 120ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$50.00A$37.50 -
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VIRTUE Recovery Shampoo and Conditioner Duo For Dry, Damaged and Coloured Hair
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$116.00A$87.00 -
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VIRTUE Flourish Density Booster 120ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$71.00A$53.25 -
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VIRTUE Flourish Shampoo for Thinning Hair 240ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$63.00A$47.25 -
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VIRTUE Recovery Shampoo 240ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$60.00A$45.00 -
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VIRTUE Flourish Shampoo and Conditioner for Thinning Hair Bundle (Worth $130.00)
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$130.00A$97.50 -
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VIRTUE Flourish Density Booster 60ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$40.00A$30.00 -
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VIRTUE Full Shampoo 240ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$60.00A$45.00 -
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VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$30.00A$22.50 -
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VIRTUE Restorative Treatment Mask 150ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$100.00A$75.00 -
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VIRTUE Flourish Conditioner for Thinning Hair 200ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$67.00A$50.25 -
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VIRTUE Full Conditioner 200ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$63.00A$47.25 -
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VIRTUE Refresh Dry Shampoo Travel Size 51g
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$26.00A$19.50 -
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VIRTUE Split End Serum 50ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$63.00A$47.25 -
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VIRTUE Full Shampoo and Conditioner (Worth $116.00)
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$116.00A$87.00 -
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VIRTUE Full Discovery Kit
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$57.00A$42.75 -
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VIRTUE Flourish and Manta Brush
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$50.00A$37.50 -
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VIRTUE Smooth Shampoo 240ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$60.00A$45.00 -
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VIRTUE Frizz Block Smoothing Spray 150ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$67.00A$50.25 -
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VIRTUE Recovery Conditioner 200ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$63.00A$47.25 -
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VIRTUE Purifying Leave-in Conditioner 150ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$47.00A$35.25 -
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VIRTUE Curl-Defining Gel 200ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$57.00A$42.75 -
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VIRTUE Smooth Conditioner 200ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$63.00A$47.25 -
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VIRTUE Curl Discovery Kit
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$57.00A$42.75 -
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VIRTUE Flourish Shampoo and Conditioner with Volumising Styler Bundle (Worth $190.00)
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$190.00A$142.50 -
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VIRTUE Flourish Hair Rejuvenation Treatment (3 Month Supply)
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$178.00A$133.50 -
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VIRTUE Smooth Discovery Kit
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$57.00A$42.75 -
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VIRTUE Volumising Mousse 156g
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$57.00A$42.75 -
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VIRTUE Labs Flourish Mask for Thinning Hair 150ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$100.00A$75.00 -
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VIRTUE Curl Leave-in Butter 150ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$67.00A$50.25 -
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VIRTUE 6-in-1 Styling Paste 50ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$57.00A$42.75 -
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VIRTUE Recovery Shampoo 60ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$24.00A$18.00 -
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VIRTUE Air Dry Essentials Kit (Worth $207.00)
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$207.00A$155.25 -
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VIRTUE Keratin Healing Mask and Oil Bundle (Worth $164.00)
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$164.00A$123.00 -
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VIRTUE Flourish Brow Density Booster 4ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$112.00A$84.00 -
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VIRTUE Curl Conditioner 200ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$63.00A$47.25 -
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VIRTUE Curl Shampoo 240ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$60.00A$45.00 -
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VIRTUE Flourish Hair Rejuvenation Treatment (1 Month Supply) 180ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$94.00A$70.50 -
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VIRTUE Restorative Treatment Mask 50ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$47.00A$35.25 -
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VIRTUE Volumising Primer 150ml
VIRTUE Recovery Duo Shampoo and Conditioner 14ml Worth A$3.54Save 25% + Free Gift
Free Virtue Recovery Duo Shampoo & Conditioner WYS $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$57.00A$42.75