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Vita Liberata

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Alyson Hogg founded Vita Liberata in Northern Ireland in 2003. Born out of a desire to create products that deliver on their promises, Vita Liberata launched as an anti-ageing skincare brand. But it’s their revolutionary, non-toxic tanning range that Vita Liberata is now world-famous for. Alyson began formulating the brand's self-tanning hero products in 2007 using cutting-edge Moisture Locking and Odour Remove™ technologies and their world-first completely odourless self-tan is loved by celebrities including Emma Watson and Sofia Vergara.

Vita Liberata products fall into the Advoganic (advanced organic) category and their dreamy formulas are cruelty-free, paraben-free, alcohol-free and fragrance-free. Enriched with the finest natural extracts, the Vita Liberata brand nourishes and pampers the skin in the purest and most effective of ways. Their marvel products are reshaping the beauty industry and include vitamin-rich skincare supercharged with everything from Oligopeptides to plump the skin and Matrixyl 3000 to boost collagen production. Making waves globally, hero product the Phenomenal 2-3 Week Tan Lotion is not only incredibly hydrating but lasts four times longer than regular self-tans.

Vita Liberata is committed to innovative, organic beauty and the brand aims to minimise single-use plastic. Their Advoganic™ Technology blends the finest botanical ingredients with cutting-edge science to deliver high-performance products that are better for the environment, safer for you and always give you that luxury experience. LOOKFANTASTIC is a proud stockist of Vita Liberata products in Australia.

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