Virtue Labs View All
58 results
Virtue® is the only hair care brand in the world with access to a remarkable, all-natural healing protein called Alpha Keratin 60ku®. It sounds science-y because it is.
This proprietary, hair-healing ingredient is identical to the keratin that makes up 90% of our hair, so hair recognizes it as its own, repaving damage to make stressed strands whole again. It’s the first-and-only vegan, full-form keratin protein and it’s clinically proven to give you stronger, healthier hair in as few as five uses. Though we now use Alpha Keratin 60ku® to repair and rejuvenate hair from the inside out, this special protein was initially developed to mend the wounded skin of our soldiers.
Dr. Luke Burnett, a retired US Army Colonel, was working in regenerative medicine when he found a way to extract this wonder-working keratin from ethically sourced human hair. After countless tests and seven years of research, Virtue was born from the patience, dedication, and passion of bioscientists and beauty experts all over the world. Discovered for the good of humanity, evolved for the good of hair.
Virtue products are also cruelty free, as well as paraben, gluten, sulfate, and phthalate free. Who said you can’t have it all?
Sort by
Products
-
Log in/sign up to use Wishlists!VIRTUE Curl-Defining Gel 200ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$57.00A$45.60 -
Log in/sign up to use Wishlists!VIRTUE Restorative Treatment Mask 150ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$100.00A$80.00 -
Log in/sign up to use Wishlists!VIRTUE Refresh Dry Shampoo Travel Size 51g
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$26.00A$20.80 -
Log in/sign up to use Wishlists!VIRTUE Scalp and Hair Kit
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$129.00A$83.85 -
Log in/sign up to use Wishlists!VIRTUE Flourish Volumizing Styler 120ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$60.00A$48.00 -
Log in/sign up to use Wishlists!VIRTUE Restorative Treatment Mask 50ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$47.00A$37.60 -
Log in/sign up to use Wishlists!VIRTUE Flourish Complete Collection for Thinning Hair (Worth $308.00)
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$308.00A$246.40 -
Log in/sign up to use Wishlists!VIRTUE Healing Volume Primer Set (Worth $121.00)
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$121.00A$96.80 -
Log in/sign up to use Wishlists!VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Kit - Trial Size 3 piece
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWA$77.22 -
Log in/sign up to use Wishlists!VIRTUE 6-in-1 Hairspray 165g
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$57.00A$45.60 -
Log in/sign up to use Wishlists!VIRTUE Full Restorative Treatment Set (Worth $223.00)
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$223.00A$178.40 -
Log in/sign up to use Wishlists!VIRTUE Air Dry Essentials Kit (Worth $207.00)
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$207.00A$165.60 -
Log in/sign up to use Wishlists!VIRTUE Healthy Scalp Trio (Worth $206.00)
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$206.00A$164.80 -
Log in/sign up to use Wishlists!VIRTUE Flourish Shampoo and Conditioner with Manta Brush Bundle (Worth $180.00)
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$180.00A$144.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Shampoo and Conditioner with Volumising Styler Bundle (Worth $190.00)
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$190.00A$152.00 -
Log in/sign up to use Wishlists!VIRTUE Quick-Dry Healthy Hair Towel
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$50.00A$40.00
