About the brand

In 1912 Sofi Tucker believed she could build something better for the next generation. A widowed mother at just 19, and the originator of what has become SheaMoisture. Sofi’s roots taught her the gift of healing; the skill to harvest, the knowledge to mix, and the talent to create salves and soaps. It gave her the ability to create a legacy with her remedies. We are natural, organic, sustainably-produced goodness - made with love for you, and your body. We champion fair trade as well as Community Commerce initiatives at home and abroad. And, we’ve been testing on our family for four generations; never on animals.


Safe and Uncompromising Beauty. No Parabens | No Phthalates | No Paraffin | No Mineral Oil | No DEA |No Petroleum No Formaldehyde | No Propylene | No Sulfates.