Our Multi-benefit Superstars
Cinch is an uncomplicated, multi-benefit skincare routine packed with clinically proven ingredients for maximum results. Each of our products is designed with minimal waste in mind. Our concise edit of multi-benefit, multi-use products means that you’ll buy less for the same results, so your footprint (and bathroom clutter) will be minimized
We Stand For This
Our goal at Cinch is to create products that work for both our skin and our lifestyle without working against our environment. Just like so many of you, we're out there doing the work, trying to find the best version of ourselves, our packaging and our footprint – without compromising our beliefs. We are a work in progress, but we promise to never stop learning because we know all the good stuff happens when we deep dive into the “what if”.
Cinch is all about helping increase confidence and self esteem in women around the world who haven't previously had the time or money to invest in self care. We are building a community of like - minded women and offering a simple, multi-purpose skincare range that saves time and money. We leave behind intimidating complex routines, photoshopped models and marketing hyperbole.
At Cinch we want to keep things simple, but also keep it classy. That’s why we’ve created a fuss-free 2-step beauty routine with sophisticated formulations and highly effective clinically proven ingredients that will actually make a difference to your skin.
Cinch Founder Renee spent 20 years in the beauty industry
before having her son, and it was then she realised that despite the thousands
of products available, there were none which spoke to her specific needs. She
didn’t have time for complicated, 10-step skincare routines, what she needed
was a minimalist beauty routine that delivered results.
Driven by innovation and efficacy, she wanted her products to be uncomplicated to use, but effective in their formulations. The product needed to contain clinically proven ingredients and be multi-benefit, easy-to-use and inclusive. Enter: Cinch.