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Serums

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Whether you've just developed an interest in skincare or are a seasoned beauty expert, there's one product you should never leave out of your skincare routine: serums. A quality serum is an essential tool for targeting your most troubling skin concerns, such as dryness, irritation, dullness and signs of ageing. But what is a serum exactly?

Well, serums are dedicated skincare products designed to deliver active ingredients to the skin in high concentrations. Generally, serums are liquid or gel-based, with a smoother, thinner consistency than a typical moisturiser.

Our range of serums includes all of the most popular and celebrated skincare brands on the market, from The Ordinary and Dermalogica to Skinstitut and Clinique. Our serums target all sorts of skin concerns for all skin types.

Struggling with redness, dryness and irritation? Try a specially-formulated calming serum to soothe and hydrate sensitive skin. Serums formulated with hyaluronic acid can help restore moisture to the skin, improve elasticity, and leave a smooth, supple appearance.

If fine lines and wrinkles are your problem point, try a retinol-infused serum. Retinol is a popular anti-ageing heroine, designed to promote skin cell renewal and increase elastin and collagen production. When formulated as a serum, microcapsules deliver active anti-ageing ingredients directly to your skin, leading to fast, effective results.

For dullness, try a radiance serum to brighten, firm, and smooth your skin's surface overnight. Radiance serums are especially useful for sun-damaged, pigmented and acne-prone skin, although they are effective for all skin types. Radiance serums are often combined with natural extracts such as bilberry, mulberry and white tea to nourish your skin with antioxidants and prevent damage from free radicals.

Whether your skin is dry, oily, acne-prone or just in need of a quick refresh, you'll find a serum to suit you in lookfantastic's wide range of high-quality products.

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