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Virtue® is the only hair care brand in the world with access to a remarkable, all-natural healing protein called Alpha Keratin 60ku®. It sounds science-y because it is.
This proprietary, hair-healing ingredient is identical to the keratin that makes up 90% of our hair, so hair recognizes it as its own, repaving damage to make stressed strands whole again. It’s the first-and-only vegan, full-form keratin protein and it’s clinically proven to give you stronger, healthier hair in as few as five uses. Though we now use Alpha Keratin 60ku® to repair and rejuvenate hair from the inside out, this special protein was initially developed to mend the wounded skin of our soldiers.
Dr. Luke Burnett, a retired US Army Colonel, was working in regenerative medicine when he found a way to extract this wonder-working keratin from ethically sourced human hair. After countless tests and seven years of research, Virtue was born from the patience, dedication, and passion of bioscientists and beauty experts all over the world. Discovered for the good of humanity, evolved for the good of hair.
Virtue products are also cruelty free, as well as paraben, gluten, sulfate, and phthalate free. Who said you can’t have it all?
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Log in/sign up to use Wishlists!VIRTUE Flourish Density Booster 120ml
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$71.00A$53.25 -
Log in/sign up to use Wishlists!VIRTUE Healing Oil 50ml
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$64.00A$48.00 -
Log in/sign up to use Wishlists!VIRTUE Celebrate Hair Repair Recovery Pro Size Duo
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$198.00A$148.50 -
Log in/sign up to use Wishlists!VIRTUE Flourish Hair Rejuvenation Treatment (3 Month Supply)
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$178.00A$133.50 -
Log in/sign up to use Wishlists!VIRTUE Celebrate Hair Repair Full Pro Size Duo
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$198.00A$148.50 -
Log in/sign up to use Wishlists!VIRTUE Holiday Healthy Hair Revival Kit
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$139.00A$104.25 -
Log in/sign up to use Wishlists!VIRTUE Full Shampoo and Conditioner (Worth $116.00)
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$116.00A$87.00 -
Log in/sign up to use Wishlists!VIRTUE Restorative Treatment Mask 150ml
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$100.00A$75.00 -
Log in/sign up to use Wishlists!VIRTUE Full Shampoo 240ml
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$60.00A$45.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Shampoo for Thinning Hair 240ml
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$63.00A$47.25 -
Log in/sign up to use Wishlists!VIRTUE One for All 6-in-1 Styler Cream 120ml
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$50.00A$37.50 -
Log in/sign up to use Wishlists!VIRTUE Restorative Treatment Mask 50ml
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$47.00A$35.25 -
Log in/sign up to use Wishlists!VIRTUE Recovery Shampoo and Conditioner (Worth $116.00)
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$116.00A$87.00 -
Log in/sign up to use Wishlists!VIRTUE Recovery Shampoo 240ml
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$60.00A$45.00 -
Log in/sign up to use Wishlists!VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$30.00A$22.50 -
Log in/sign up to use Wishlists!VIRTUE Flourish and Manta Brush
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$50.00A$37.50 -
Log in/sign up to use Wishlists!VIRTUE Purifying Leave-in Conditioner 150ml
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$47.00A$35.25 -
Log in/sign up to use Wishlists!VIRTUE Flourish Conditioner for Thinning Hair 200ml
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$67.00A$50.25 -
Log in/sign up to use Wishlists!VIRTUE Full Conditioner 200ml
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$63.00A$47.25 -
Log in/sign up to use Wishlists!VIRTUE Frizz Block Smoothing Spray 150ml
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$67.00A$50.25 -
Log in/sign up to use Wishlists!VIRTUE Split End Serum 50ml
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$63.00A$47.25 -
Log in/sign up to use Wishlists!VIRTUE Smooth Shampoo 240ml
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$60.00A$45.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Shampoo and Conditioner for Thinning Hair Bundle (Worth $130.00)
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$130.00A$97.50 -
Log in/sign up to use Wishlists!VIRTUE Smooth Conditioner 200ml
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$63.00A$47.25 -
Log in/sign up to use Wishlists!VIRTUE Flourish Hair Rejuvenation Treatment (1 Month Supply) 180ml
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$94.00A$70.50 -
Log in/sign up to use Wishlists!VIRTUE Smooth Shampoo and Conditioner (Worth $116.00)
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$116.00A$87.00 -
Log in/sign up to use Wishlists!VIRTUE Purifying Shampoo 120ml
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$46.00A$34.50 -
Log in/sign up to use Wishlists!VIRTUE Recovery Conditioner 200ml
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$60.00A$45.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Density Booster 60ml
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$40.00A$30.00 -
Log in/sign up to use Wishlists!VIRTUE Volumising Mousse 156g
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$57.00A$42.75 -
Log in/sign up to use Wishlists!VIRTUE Recovery Shampoo 60ml
VIRTUE Restorative Treatment Mask 15ml Worth A$22.00Save 25% + Free Treatment Mask
Free VIRTUE Restorative Treatment Mask 15ml when you spend $120 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$24.00A$18.00 -
Log in/sign up to use Wishlists!