Virtue Labs View All
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Virtue® is the only hair care brand in the world with access to a remarkable, all-natural healing protein called Alpha Keratin 60ku®. It sounds science-y because it is.
This proprietary, hair-healing ingredient is identical to the keratin that makes up 90% of our hair, so hair recognizes it as its own, repaving damage to make stressed strands whole again. It’s the first-and-only vegan, full-form keratin protein and it’s clinically proven to give you stronger, healthier hair in as few as five uses. Though we now use Alpha Keratin 60ku® to repair and rejuvenate hair from the inside out, this special protein was initially developed to mend the wounded skin of our soldiers.
Dr. Luke Burnett, a retired US Army Colonel, was working in regenerative medicine when he found a way to extract this wonder-working keratin from ethically sourced human hair. After countless tests and seven years of research, Virtue was born from the patience, dedication, and passion of bioscientists and beauty experts all over the world. Discovered for the good of humanity, evolved for the good of hair.
Virtue products are also cruelty free, as well as paraben, gluten, sulfate, and phthalate free. Who said you can’t have it all?
Products
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Log in/sign up to use Wishlists!VIRTUE Healing Oil 50ml
Free Virtue Duo Worth $50 + Save 18% with code 18NEW or Save 20% on App
Free Virtue Recovery Shampoo 60ml (worth $24) and Virtue Recovery Conditioner 60ml (worth $26) when you spend $120 on Virtue! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWAPP ONLY OFFER: Save 20% off the selected beauty favourites below when you shop through the APP!**
*Excludes LOOKFANTASTIC Beauty Boxes and items already on discount. Code only applies to FULL PRICE items in the list below. Discount applies when you use the code at checkout. Discount off RRP.
**Discount automatically applies on the selected items below when you shop through the APP only. No code required. Discount off RRP.
A$64.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Density Booster 120ml
Free Virtue Duo Worth $50 + Save 18% with code 18NEW or Save 20% on App
Free Virtue Recovery Shampoo 60ml (worth $24) and Virtue Recovery Conditioner 60ml (worth $26) when you spend $120 on Virtue! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWAPP ONLY OFFER: Save 20% off the selected beauty favourites below when you shop through the APP!**
*Excludes LOOKFANTASTIC Beauty Boxes and items already on discount. Code only applies to FULL PRICE items in the list below. Discount applies when you use the code at checkout. Discount off RRP.
**Discount automatically applies on the selected items below when you shop through the APP only. No code required. Discount off RRP.
A$71.00 -
Log in/sign up to use Wishlists!VIRTUE One for All 6-in-1 Styler Cream 120ml
Free Virtue Duo Worth $50 + Save 18% with code 18NEW or Save 20% on App
Free Virtue Recovery Shampoo 60ml (worth $24) and Virtue Recovery Conditioner 60ml (worth $26) when you spend $120 on Virtue! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWAPP ONLY OFFER: Save 20% off the selected beauty favourites below when you shop through the APP!**
*Excludes LOOKFANTASTIC Beauty Boxes and items already on discount. Code only applies to FULL PRICE items in the list below. Discount applies when you use the code at checkout. Discount off RRP.
**Discount automatically applies on the selected items below when you shop through the APP only. No code required. Discount off RRP.
A$50.00 -
Log in/sign up to use Wishlists!VIRTUE Damage Reverse Serum 50ml
Free Virtue Duo Worth $50 + Save 18% with code 18NEW or Save 20% on App
Free Virtue Recovery Shampoo 60ml (worth $24) and Virtue Recovery Conditioner 60ml (worth $26) when you spend $120 on Virtue! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWAPP ONLY OFFER: Save 20% off the selected beauty favourites below when you shop through the APP!**
*Excludes LOOKFANTASTIC Beauty Boxes and items already on discount. Code only applies to FULL PRICE items in the list below. Discount applies when you use the code at checkout. Discount off RRP.
**Discount automatically applies on the selected items below when you shop through the APP only. No code required. Discount off RRP.
A$87.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Shampoo for Thinning Hair 240ml
Free Virtue Duo Worth $50 + Save 18% with code 18NEW or Save 20% on App
Free Virtue Recovery Shampoo 60ml (worth $24) and Virtue Recovery Conditioner 60ml (worth $26) when you spend $120 on Virtue! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWAPP ONLY OFFER: Save 20% off the selected beauty favourites below when you shop through the APP!**
*Excludes LOOKFANTASTIC Beauty Boxes and items already on discount. Code only applies to FULL PRICE items in the list below. Discount applies when you use the code at checkout. Discount off RRP.
**Discount automatically applies on the selected items below when you shop through the APP only. No code required. Discount off RRP.
A$63.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Shampoo and Conditioner for Thinning Hair Bundle (Worth $130.00)
Save 20%
Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$130.00A$104.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Brow Density Booster 4ml
Save 35%
Save 35% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$112.00A$67.20 -
Log in/sign up to use Wishlists!VIRTUE Recovery Shampoo 240ml
Free Virtue Duo Worth $50 + Save 18% with code 18NEW or Save 20% on App
Free Virtue Recovery Shampoo 60ml (worth $24) and Virtue Recovery Conditioner 60ml (worth $26) when you spend $120 on Virtue! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWAPP ONLY OFFER: Save 20% off the selected beauty favourites below when you shop through the APP!**
*Excludes LOOKFANTASTIC Beauty Boxes and items already on discount. Code only applies to FULL PRICE items in the list below. Discount applies when you use the code at checkout. Discount off RRP.
**Discount automatically applies on the selected items below when you shop through the APP only. No code required. Discount off RRP.
A$60.00 -
Log in/sign up to use Wishlists!VIRTUE Purifying Leave-in Conditioner 150ml
Free Virtue Duo Worth $50 + Save 18% with code 18NEW or Save 20% on App
Free Virtue Recovery Shampoo 60ml (worth $24) and Virtue Recovery Conditioner 60ml (worth $26) when you spend $120 on Virtue! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWAPP ONLY OFFER: Save 20% off the selected beauty favourites below when you shop through the APP!**
*Excludes LOOKFANTASTIC Beauty Boxes and items already on discount. Code only applies to FULL PRICE items in the list below. Discount applies when you use the code at checkout. Discount off RRP.
**Discount automatically applies on the selected items below when you shop through the APP only. No code required. Discount off RRP.
A$47.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Conditioner for Thinning Hair 200ml
Free Virtue Duo Worth $50 + Save 18% with code 18NEW or Save 20% on App
Free Virtue Recovery Shampoo 60ml (worth $24) and Virtue Recovery Conditioner 60ml (worth $26) when you spend $120 on Virtue! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWAPP ONLY OFFER: Save 20% off the selected beauty favourites below when you shop through the APP!**
*Excludes LOOKFANTASTIC Beauty Boxes and items already on discount. Code only applies to FULL PRICE items in the list below. Discount applies when you use the code at checkout. Discount off RRP.
**Discount automatically applies on the selected items below when you shop through the APP only. No code required. Discount off RRP.
A$67.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish and Manta Brush
Free Virtue Duo Worth $50 + Save 18% with code 18NEW or Save 20% on App
Free Virtue Recovery Shampoo 60ml (worth $24) and Virtue Recovery Conditioner 60ml (worth $26) when you spend $120 on Virtue! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWAPP ONLY OFFER: Save 20% off the selected beauty favourites below when you shop through the APP!**
*Excludes LOOKFANTASTIC Beauty Boxes and items already on discount. Code only applies to FULL PRICE items in the list below. Discount applies when you use the code at checkout. Discount off RRP.
**Discount automatically applies on the selected items below when you shop through the APP only. No code required. Discount off RRP.
A$50.00 -
Log in/sign up to use Wishlists!VIRTUE Smooth Conditioner 200ml
Free Virtue Duo Worth $50 + Save 18% with code 18NEW or Save 20% on App
Free Virtue Recovery Shampoo 60ml (worth $24) and Virtue Recovery Conditioner 60ml (worth $26) when you spend $120 on Virtue! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWAPP ONLY OFFER: Save 20% off the selected beauty favourites below when you shop through the APP!**
*Excludes LOOKFANTASTIC Beauty Boxes and items already on discount. Code only applies to FULL PRICE items in the list below. Discount applies when you use the code at checkout. Discount off RRP.
**Discount automatically applies on the selected items below when you shop through the APP only. No code required. Discount off RRP.
A$63.00 -
Log in/sign up to use Wishlists!VIRTUE Frizz Block Smoothing Spray 150ml
Free Virtue Duo Worth $50 + Save 18% with code 18NEW or Save 20% on App
Free Virtue Recovery Shampoo 60ml (worth $24) and Virtue Recovery Conditioner 60ml (worth $26) when you spend $120 on Virtue! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWAPP ONLY OFFER: Save 20% off the selected beauty favourites below when you shop through the APP!**
*Excludes LOOKFANTASTIC Beauty Boxes and items already on discount. Code only applies to FULL PRICE items in the list below. Discount applies when you use the code at checkout. Discount off RRP.
**Discount automatically applies on the selected items below when you shop through the APP only. No code required. Discount off RRP.
A$67.00 -
Log in/sign up to use Wishlists!VIRTUE Dry Shampoo 128g
Free Virtue Duo Worth $50 + Save 18% with code 18NEW or Save 20% on App
Free Virtue Recovery Shampoo 60ml (worth $24) and Virtue Recovery Conditioner 60ml (worth $26) when you spend $120 on Virtue! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWAPP ONLY OFFER: Save 20% off the selected beauty favourites below when you shop through the APP!**
*Excludes LOOKFANTASTIC Beauty Boxes and items already on discount. Code only applies to FULL PRICE items in the list below. Discount applies when you use the code at checkout. Discount off RRP.
**Discount automatically applies on the selected items below when you shop through the APP only. No code required. Discount off RRP.
A$51.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Hair Rejuvenation Treatment (3 Month Supply)
Free Virtue Duo Worth $50 + Save 18% with code 18NEW or Save 20% on App
Free Virtue Recovery Shampoo 60ml (worth $24) and Virtue Recovery Conditioner 60ml (worth $26) when you spend $120 on Virtue! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWAPP ONLY OFFER: Save 20% off the selected beauty favourites below when you shop through the APP!**
*Excludes LOOKFANTASTIC Beauty Boxes and items already on discount. Code only applies to FULL PRICE items in the list below. Discount applies when you use the code at checkout. Discount off RRP.
**Discount automatically applies on the selected items below when you shop through the APP only. No code required. Discount off RRP.
A$178.00 -
Log in/sign up to use Wishlists!VIRTUE Full Discovery Kit
Free Virtue Duo Worth $50 + Save 18% with code 18NEW or Save 20% on App
Free Virtue Recovery Shampoo 60ml (worth $24) and Virtue Recovery Conditioner 60ml (worth $26) when you spend $120 on Virtue! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWAPP ONLY OFFER: Save 20% off the selected beauty favourites below when you shop through the APP!**
*Excludes LOOKFANTASTIC Beauty Boxes and items already on discount. Code only applies to FULL PRICE items in the list below. Discount applies when you use the code at checkout. Discount off RRP.
**Discount automatically applies on the selected items below when you shop through the APP only. No code required. Discount off RRP.
A$57.00 -
Log in/sign up to use Wishlists!VIRTUE Volumising Mousse 156g
Free Virtue Duo Worth $50 + Save 18% with code 18NEW or Save 20% on App
Free Virtue Recovery Shampoo 60ml (worth $24) and Virtue Recovery Conditioner 60ml (worth $26) when you spend $120 on Virtue! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWAPP ONLY OFFER: Save 20% off the selected beauty favourites below when you shop through the APP!**
*Excludes LOOKFANTASTIC Beauty Boxes and items already on discount. Code only applies to FULL PRICE items in the list below. Discount applies when you use the code at checkout. Discount off RRP.
**Discount automatically applies on the selected items below when you shop through the APP only. No code required. Discount off RRP.
A$57.00 -
Log in/sign up to use Wishlists!VIRTUE Quick-Dry Healthy Hair Towel
Free Virtue Duo Worth $50 + Save 18% with code 18NEW or Save 20% on App
Free Virtue Recovery Shampoo 60ml (worth $24) and Virtue Recovery Conditioner 60ml (worth $26) when you spend $120 on Virtue! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWAPP ONLY OFFER: Save 20% off the selected beauty favourites below when you shop through the APP!**
*Excludes LOOKFANTASTIC Beauty Boxes and items already on discount. Code only applies to FULL PRICE items in the list below. Discount applies when you use the code at checkout. Discount off RRP.
**Discount automatically applies on the selected items below when you shop through the APP only. No code required. Discount off RRP.
A$50.00 -
Log in/sign up to use Wishlists!VIRTUE Labs Flourish Mask for Thinning Hair 150ml
Free Virtue Duo Worth $50 + Save 18% with code 18NEW or Save 20% on App
Free Virtue Recovery Shampoo 60ml (worth $24) and Virtue Recovery Conditioner 60ml (worth $26) when you spend $120 on Virtue! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWAPP ONLY OFFER: Save 20% off the selected beauty favourites below when you shop through the APP!**
*Excludes LOOKFANTASTIC Beauty Boxes and items already on discount. Code only applies to FULL PRICE items in the list below. Discount applies when you use the code at checkout. Discount off RRP.
**Discount automatically applies on the selected items below when you shop through the APP only. No code required. Discount off RRP.
A$100.00 -
Log in/sign up to use Wishlists!VIRTUE Smooth Discovery Kit
Free Virtue Duo Worth $50 + Save 18% with code 18NEW or Save 20% on App
Free Virtue Recovery Shampoo 60ml (worth $24) and Virtue Recovery Conditioner 60ml (worth $26) when you spend $120 on Virtue! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWAPP ONLY OFFER: Save 20% off the selected beauty favourites below when you shop through the APP!**
*Excludes LOOKFANTASTIC Beauty Boxes and items already on discount. Code only applies to FULL PRICE items in the list below. Discount applies when you use the code at checkout. Discount off RRP.
**Discount automatically applies on the selected items below when you shop through the APP only. No code required. Discount off RRP.
A$57.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Density Booster 60ml
Save 35%
Save 35% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$40.00A$26.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Hair Rejuvenation Treatment (1 Month Supply) 180ml
Save 35%
Save 35% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$94.00A$61.10 -
Log in/sign up to use Wishlists!VIRTUE Heal and Prime Duo (Worth $114.00)
Save 20%
Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$114.00A$91.20 -
Log in/sign up to use Wishlists!VIRTUE Restorative Treatment Mask 50ml
Free Virtue Duo Worth $50 + Save 18% with code 18NEW or Save 20% on App
Free Virtue Recovery Shampoo 60ml (worth $24) and Virtue Recovery Conditioner 60ml (worth $26) when you spend $120 on Virtue! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWAPP ONLY OFFER: Save 20% off the selected beauty favourites below when you shop through the APP!**
*Excludes LOOKFANTASTIC Beauty Boxes and items already on discount. Code only applies to FULL PRICE items in the list below. Discount applies when you use the code at checkout. Discount off RRP.
**Discount automatically applies on the selected items below when you shop through the APP only. No code required. Discount off RRP.
A$47.00 -
Log in/sign up to use Wishlists!VIRTUE Curl Leave-in Butter 150ml
Free Virtue Duo Worth $50 + Save 18% with code 18NEW or Save 20% on App
Free Virtue Recovery Shampoo 60ml (worth $24) and Virtue Recovery Conditioner 60ml (worth $26) when you spend $120 on Virtue! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWAPP ONLY OFFER: Save 20% off the selected beauty favourites below when you shop through the APP!**
*Excludes LOOKFANTASTIC Beauty Boxes and items already on discount. Code only applies to FULL PRICE items in the list below. Discount applies when you use the code at checkout. Discount off RRP.
**Discount automatically applies on the selected items below when you shop through the APP only. No code required. Discount off RRP.
A$67.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Mask for Thinning Hair 15ml
Free Virtue Duo Worth $50 + Save 18% with code 18NEW or Save 20% on App
Free Virtue Recovery Shampoo 60ml (worth $24) and Virtue Recovery Conditioner 60ml (worth $26) when you spend $120 on Virtue! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWAPP ONLY OFFER: Save 20% off the selected beauty favourites below when you shop through the APP!**
*Excludes LOOKFANTASTIC Beauty Boxes and items already on discount. Code only applies to FULL PRICE items in the list below. Discount applies when you use the code at checkout. Discount off RRP.
**Discount automatically applies on the selected items below when you shop through the APP only. No code required. Discount off RRP.
A$22.00 -
Log in/sign up to use Wishlists!VIRTUE Refresh Dry Shampoo Travel Size 51g
Save 30%
Save 30% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$26.00A$18.20 -
Log in/sign up to use Wishlists!VIRTUE Curl Shampoo 240ml
Free Virtue Duo Worth $50 + Save 18% with code 18NEW or Save 20% on App
Free Virtue Recovery Shampoo 60ml (worth $24) and Virtue Recovery Conditioner 60ml (worth $26) when you spend $120 on Virtue! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWAPP ONLY OFFER: Save 20% off the selected beauty favourites below when you shop through the APP!**
*Excludes LOOKFANTASTIC Beauty Boxes and items already on discount. Code only applies to FULL PRICE items in the list below. Discount applies when you use the code at checkout. Discount off RRP.
**Discount automatically applies on the selected items below when you shop through the APP only. No code required. Discount off RRP.
A$60.00 -
Log in/sign up to use Wishlists!Virtue Healthy Hair Bundle (Worth $137.00)
Save 18% code 18NEW or Save 20% on APP
New customers save 18% with code on selected beauty products with code 18NEW. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowAPP ONLY OFFER: Save 20% off the selected full price products below when you shop on the app!**
**Discount automatically applies when you shop through app ONLY. Discount off RRP. Offer does not apply to already discounted items. Not in conjunction with any other offer.
A$137.00 -
Log in/sign up to use Wishlists!Flourishing Hair Limited Edition Bundle (Worth $179.00)
Free Shipping Over $49
Free express shipping when you spend $65 or get free standard shipping when you spend $49 or more sitewide. Automatically applied at checkout.Shop the OfferA$144.00 -
Log in/sign up to use Wishlists!Healing Hair Limited Edition Bundle (Worth $204.00)
Free Shipping Over $49
Free express shipping when you spend $65 or get free standard shipping when you spend $49 or more sitewide. Automatically applied at checkout.Shop the OfferA$163.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Shampoo and Conditioner with Manta Brush Bundle (Worth $180.00)
Save 20%
Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$180.00A$144.00 -
