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Virtue® is the only hair care brand in the world with access to a remarkable, all-natural healing protein called Alpha Keratin 60ku®. It sounds science-y because it is.
This proprietary, hair-healing ingredient is identical to the keratin that makes up 90% of our hair, so hair recognizes it as its own, repaving damage to make stressed strands whole again. It’s the first-and-only vegan, full-form keratin protein and it’s clinically proven to give you stronger, healthier hair in as few as five uses. Though we now use Alpha Keratin 60ku® to repair and rejuvenate hair from the inside out, this special protein was initially developed to mend the wounded skin of our soldiers.
Dr. Luke Burnett, a retired US Army Colonel, was working in regenerative medicine when he found a way to extract this wonder-working keratin from ethically sourced human hair. After countless tests and seven years of research, Virtue was born from the patience, dedication, and passion of bioscientists and beauty experts all over the world. Discovered for the good of humanity, evolved for the good of hair.
Virtue products are also cruelty free, as well as paraben, gluten, sulfate, and phthalate free. Who said you can’t have it all?
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Log in/sign up to use Wishlists!VIRTUE Healing Oil 50ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$64.00 -
Log in/sign up to use Wishlists!VIRTUE One for All 6-in-1 Styler Cream 120ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$50.00 -
Log in/sign up to use Wishlists!VIRTUE Recovery Shampoo and Conditioner Duo For Dry, Damaged and Coloured Hair
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Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$116.00A$92.80 -
Log in/sign up to use Wishlists!VIRTUE Flourish Density Booster 120ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$71.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Shampoo for Thinning Hair 240ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$63.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Shampoo and Conditioner for Thinning Hair Bundle (Worth $130.00)
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Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$130.00A$104.00 -
Log in/sign up to use Wishlists!VIRTUE Recovery Shampoo 240ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$60.00 -
Log in/sign up to use Wishlists!VIRTUE Full Shampoo 240ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$60.00 -
Log in/sign up to use Wishlists!VIRTUE Restorative Treatment Mask 150ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$100.00 -
Log in/sign up to use Wishlists!VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$30.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Density Booster 60ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$40.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Conditioner for Thinning Hair 200ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$67.00 -
Log in/sign up to use Wishlists!VIRTUE Refresh Dry Shampoo Travel Size 51g
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New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$26.00 -
Log in/sign up to use Wishlists!VIRTUE Full Conditioner 200ml
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New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$63.00 -
Log in/sign up to use Wishlists!VIRTUE Split End Serum 50ml
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New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$63.00 -
Log in/sign up to use Wishlists!VIRTUE Purifying Leave-in Conditioner 150ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$47.00 -
Log in/sign up to use Wishlists!VIRTUE Full Shampoo and Conditioner (Worth $116.00)
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Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$116.00A$92.80 -
Log in/sign up to use Wishlists!VIRTUE Smooth Shampoo 240ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$60.00 -
Log in/sign up to use Wishlists!VIRTUE Full Discovery Kit
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New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$57.00 -
Log in/sign up to use Wishlists!VIRTUE Frizz Block Smoothing Spray 150ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$67.00 -
Log in/sign up to use Wishlists!VIRTUE Smooth Conditioner 200ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$63.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Hair Rejuvenation Treatment (3 Month Supply)
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New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$178.00 -
Log in/sign up to use Wishlists!VIRTUE Curl-Defining Gel 200ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$57.00 -
Log in/sign up to use Wishlists!VIRTUE Volumising Mousse 156g
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New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$57.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish and Manta Brush
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$50.00 -
Log in/sign up to use Wishlists!VIRTUE Recovery Conditioner 200ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$63.00 -
Log in/sign up to use Wishlists!VIRTUE Smooth Discovery Kit
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$57.00 -
Log in/sign up to use Wishlists!VIRTUE Refresh Exfoliating Scalp Treatment 150ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$75.00 -
Log in/sign up to use Wishlists!VIRTUE 6-in-1 Hairspray 165g
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$57.00 -
Log in/sign up to use Wishlists!VIRTUE Labs Flourish Mask for Thinning Hair 150ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$100.00 -
Log in/sign up to use Wishlists!VIRTUE 6-in-1 Styling Paste 50ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$57.00 -
Log in/sign up to use Wishlists!VIRTUE Recovery Shampoo 60ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$24.00 -
Log in/sign up to use Wishlists!VIRTUE Curl Discovery Kit
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$57.00 -
Log in/sign up to use Wishlists!VIRTUE Curl Leave-in Butter 150ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$67.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Shampoo and Conditioner with Volumising Styler Bundle (Worth $190.00)
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Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$190.00A$152.00 -
Log in/sign up to use Wishlists!VIRTUE Curl-Defining Whip 156g
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$57.00 -
Log in/sign up to use Wishlists!VIRTUE Restorative Treatment Mask 50ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$47.00 -
Log in/sign up to use Wishlists!VIRTUE Refresh Topical Scalp Supplement 60ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$85.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Hair Rejuvenation Treatment (1 Month Supply) 180ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$94.00 -
Log in/sign up to use Wishlists!VIRTUE Curl Conditioner 200ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$63.00 -
Log in/sign up to use Wishlists!VIRTUE Curl Shampoo 240ml
Save 20% code NEWBIE20
New customers save 20% with code on selected beauty products. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowA$60.00 -
Log in/sign up to use Wishlists!VIRTUE Keratin Healing Mask and Oil Bundle (Worth $164.00)
Save 20%
Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$164.00A$131.20
