MCoBeauty is Australia’s leading luxe-for-less, cruelty-free and vegan beauty brand.
Our goal is to make our customers feel excited about their next beauty purchase, because our products have been tailored to reflect exactly what women really want in their makeup bags: believable, achievable beauty.
MCoBeauty was founded by our CEO Shelley Sullivan in 2016, 14 years after Shelley created her first wildly successful beauty brand, ModelCo, which is now our big sister heritage brand.
Shelley recognised there was a gap in the market for affordable beauty products that were priced at a level everyone could afford, while still delivering premium quality formulas.
Six years later, we are proud to embody our #BSFreeBeauty motto and we walk the walk every single day.
We are proudly female-founded, female-run and female-owned.
MCoBeauty is a PETA-certified cosmetics company. We do not test on animals.SHOP THE BRAND