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MCoBeauty was created by Shelley Sullivan in 2016 with a simple aim: simplicity is key.

Sullivan was inspired when she recognised a gap in the market for easy to use, affordable but luxurious makeup. She set out to plug this gap, first with the ground-breaking and innovative Heated Eyelash Curler and today most popularly with her range of stylishly vibrant lipsticks. Collaborative collections with mega-celebrities such as Elle McPherson and Hailey Baldwin ensure that each shade is fashion ready. Cult classics also include the Tattoo Brow.

Much adored by celebrity ambassadors such as Celeste Barber and Jules Sebastian, the brand is favoured across the world. Its products aim to deliver maximum results through simple, trend-based beauty solutions. This means that any woman can achieve any look – casual or daring – without having to spend hours slaving away in front of the bathroom mirror.

MCoBeauty is also a brand that throws its weight behind animal cruelty-free initiatives. Each of its products is created in this image, leading to PETA accreditations in all areas of its supply chain. Recognising too the fast-growing vegan community, the brand has further created a special collection of beauty products that are Vegan Certified.

At LOOKFANTASTIC, we are official stockists of this proudly female-run, female-founded and female-owned brand. Try the brand today!

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