MCoBeauty

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LIPS

Pucker up for MCoBeauty’s most-loved lip products including lip oils, gloss, tints and balms.

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SKINCARE

Luxe-for-less, dermatologist tested, salon quality skincare that’s Australian made, Cruelty Free and Vegan.

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ABOUT MCOBEAUTY

MCoBeauty is Australia’s leading luxe-for-less, cruelty-free and vegan beauty brand.

Our goal is to make our customers feel excited about their next beauty purchase, because our products have been tailored to reflect exactly what women really want in their makeup bags: believable, achievable beauty.

MCoBeauty was founded by our CEO Shelley Sullivan in 2016, 14 years after Shelley created her first wildly successful beauty brand, ModelCo, which is now our big sister heritage brand.

Shelley recognised there was a gap in the market for affordable beauty products that were priced at a level everyone could afford, while still delivering premium quality formulas.

Six years later, we are proud to embody our #BSFreeBeauty motto and we walk the walk every single day.

We are proudly female-founded, female-run and female-owned.

MCoBeauty is a PETA-certified cosmetics company. We do not test on animals.

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MCoBeauty

MCoBeauty was created by Shelley Sullivan in 2016 with a simple aim: simplicity is key.

Sullivan was inspired when she recognised a gap in the market for easy to use, affordable but luxurious makeup. She set out to plug this gap, first with the ground-breaking and innovative Heated Eyelash Curler and today most popularly with her range of stylishly vibrant lipsticks. Collaborative collections with mega-celebrities such as Elle McPherson and Hailey Baldwin ensure that each shade is fashion ready. Cult classics also include the Tattoo Brow.

Much adored by celebrity ambassadors such as Celeste Barber and Jules Sebastian, the brand is favoured across the world. Its products aim to deliver maximum results through simple, trend-based beauty solutions. This means that any woman can achieve any look – casual or daring – without having to spend hours slaving away in front of the bathroom mirror.

MCoBeauty is also a brand that throws its weight behind animal cruelty-free initiatives. Each of its products is created in this image, leading to PETA accreditations in all areas of its supply chain. Recognising too the fast-growing vegan community, the brand has further created a special collection of beauty products that are Vegan Certified.

At LOOKFANTASTIC, we are official stockists of this proudly female-run, female-founded and female-owned brand. Try the brand today!