Etat Pur is a brand inspired by the skin itself. Founded on a principle of ultimate respect for the skin and its functioning, reflected both in our concept and in our formulation.

To avoid over-treating the skin, we started off with a simple yet revolutionary idea – we would separate the active ingredients from everyday skincare products to nourish the skin with only what it needs.

Etat Pur’s Pure Skincare range, containing no active ingredients, cleanses and moisturises the skin everyday, strengthening its natural resources and restoring its balance. Our Pure Actives range compliments the Skincare, providing targeted treatment of temporary skin concerns. From blemishes and breakouts to age preservation, create a unique routine for every skin type.

Etat Pur: Give every skin only what it needs. Nothing more, nothing less.