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Pure is an Australian-owned hair care brand that uses natural, organic ingredients and innovative formulas to remove the dirt and grease from your hair without stripping it of its natural oils.

Pure’s principal aim is to create products that perform even better than synthetic hair products, to leave your hair looking bouncy, strong and full of life, without harming the environment. The brand’s commitment to creating outstanding products with gentle, high-performing formulas is at the root of its success.

Pure products all contain their exclusive ‘Pure Organic Complex’, which is a unique concoction of certified organic extracts. The products in their Pure Goddess range are some of their best sellers and are designed to inject your hair with a hit of hydration and restore any moisture lost from chemical treatments or heat styling.

All of the ingredients used in Pure products are biodegradable, vegan, certified organic and cruelty-free, but the brand’s commitment to sustainability also extends to its packaging. All of Pure's packaging is recyclable with soy ink to make the brand's mark on the environment as minimal as possible.

LOOKFANTASTIC is a proud official stockist of Pure hair care, so what are you waiting for? Shop our range today.

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