Pure is an Australian-made and owned hair care brand that infuses natural, organic ingredients and innovative formulas to remove the dirt and grease from your hair without stripping it of its natural oils.

Pure is proudly B Corp and carbon neutral certified symbolising their commitment to operating for the benefit of people and the planet.All of the ingredients used in Pure products are biodegradable, vegan, certified organic and cruelty-free, but the brand’s commitment to sustainability also extends to its packaging. All of Pure's packaging is recyclable land waste plastic with soy ink to make the brand's mark on the environment as minimal as possible.

Pure’s principal aim is to create products that perform even better than synthetic hair products, to leave your hair looking bouncy, strong and full of life, without harming the environment. The brand’s commitment to creating outstanding products with gentle, high-performing formulas is at the root of its success.

Pure products are infused with their exclusive ‘Pure Organic Certified Complex’, which is a unique concoction of certified organic extracts. The products in their Pure Goddess range are some of their best sellers and are designed to inject your hair with a hit of hydration and restore any moisture lost from chemical treatments or heat styling.