Shop the Range
WeDo About the Brand
weDo/ Professional is a new eco-ethical haircare brand that is on a mission to help people transition to a happier, healthier, & more sustainable lifestyle through acts, not words. weDo/ Professional offers a range of Vegan Society and Cruelty-Free certified products made with recycled and recyclable packaging and 86%-99.4% natural origin ingredients depending on the product.Created by a small group of passionate individuals from Wella Company, with professional experts, hairdressers and everyday activists, each product has been designed with professional performance in mind, and with a minimalist approach, keeping only what’s necessary to deliver the benefits, free from sulphates, silicones and artificial dyes.
weDo/ Professionals strives to be as responsible and holistic as possible, by not only looking at composition and quality of ingredients, but also the sustainability of the packaging, animal welfare, and overall human impact.
By partnering with Plastic Bank, weDo/ Professional helps to fight against plastic pollution entering the oceans, while alleviating poverty empowering disadvantaged communities to turn pollution into wealth, by donating 1% of our net revenue to remove plastic from the environment with Plastic Bank, for every 1 weDo Product sold, Plastic Bank removes 8 bottles from the environment.
The range also includes dual-benefit hybrid products that can be used on the hair and body. weDo/ Professionals offers high performance natural products that improve the condition of your hair, your body and the planet!
WEDO/ PLASTIC BANK PARTNERSHIP
weDo/ believe that by acting together, we will make a difference. That's why we have partnered with Plastic Bank... and you! To help fight ocean plastic while alleviating poverty.
For every weDo for every 1 product bought, 8 plastic bottles are collected from the environment and our oceans. Since the partnership began weDo have collected over half a million plastic bottles, help us in our aim to collect 1 Million bottles and remove the rubbish from our environment!