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Founded over a century ago by Ludovico Martelli, Proraso has been a leading light in the shaving industry for three generations, bringing signature Italian style to consumers around the world. Initially embraced by barbershops, Proraso products have found their way into the homes of well-groomed men worldwide, and lookfantastic has a range of quality offerings available right here on the site.

A mixture of old-fashioned, nostalgic tradition and modern innovation, Proraso projects an image synonymous with quality in the shaving world. Their focus is on quality ingredients that are kind to skin and will leave you fresh, clean, and impeccably groomed. There are both pre and post-shave products to choose from, that can both prepare skin and facial hair for an effortless shave, then care and nourish skin afterwards.

When shaving, it's always important to use products that have been made with you in mind. Luckily, Proraso has several different product lines formulated specifically for different skin types, different facial hair, or simply different preferences in terms of ingredients and scents. Their selection of shaving creams, foams, and gels help to create a rich lather to soften hair and ensure the razor glides smoothly over skin, minimising irritation and redness. Their aftershaves protect against razor burn and enrich skin with vitamins and minerals needed to recover and stay soft and supple.

Quality, natural ingredients are a huge part of Proraso's values. From soothing aloe vera and shea butter to antioxidants like green tea, even the most sensitive skin will be nourished and hydrated. Witch hazel helps tone without drying out skin, while Vitamin E leaves skin feeling calm and comfortable. From refreshing fruity fragrances to intense woody aromas, it's easy to find your signature scent.

Want to stock up on superb Proraso shaving products? Browse the range here at lookfantastic, and step up your shaving routine today!

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