Shop The Ordinary Serum

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An essential step in your skincare regime, serums deliver high concentrations of active ingredients, nutrients and vitamins, absorbing into the skin quickly to offer optimal benefits.

The Ordinary offer a selection of serums, enriched with active ingredients, to target a range of skincare concerns. From hydrating hyaluronic acid serums, to balancing niacinamide, brightening vitamin C and resurfacing retinols, this collection epitomises simple, yet efficacious skincare, enabling you to build a routine tailored to your individual needs. Shop now and discover the serum that’s right for you:

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